
Measuring and tracking KPIs gives you the visibility you need to make informed business decisions and keep performance on track.
Steven is passionate about working with small and medium-sized businesses that want to scale sustainably. His ability to translate financial data into meaningful strategy helps business owners see not just where they are, but how to get to where they want to be.
“It’s hard enough running a business as it is. Having the right financial partner beside you can make all the difference.”
KPIs are critical business tools to optimise performance,
deliver to strategy and align your team

Focus your team on the metrics that matter
and align personal KPIs
with business goals to drive performance
Avoid blind spots, adopt leading
as well as lagging indicators
Have the data at your fingertips to make decisions.

The right KPIs are your growth dashboard.
Make informed business decisions
at the right time to drive success.
A KPI is a Key Performance Indicator - metrics that any business should monitor to provide insights on business performance
The KPIs which are best for your business will depend on your industry, size and the types of data you have available. A small business may only need five or six KPIs to cover the key aspects that drive performance. Make sure you understand the levers to pull to influence the result of your KPIs
Your gross margin, net profit margin and revenue analysis are certainly KPIs that are important. They only look backwards though to performance that has already happened - known as lagging indicators.
You also want to adopt some leading indicators of future financial performance - marketing leads volume, customer reviews, quality control metrics - these all point to issues of future performance and provide data to make decisions now.
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